Omegro · AI Search Setup
A step-by-step guide covering every item from the audit. Follow it top to bottom. No coding knowledge needed.
Hi Tanya,
This guide takes every finding from your audit and turns it into a clear, small step. Each one tells you what to do, where to do it, and whether it is yours or something I am handling.
You do not need to understand the code. When there is code, you only copy it and paste it into the right box in Webflow. I show you exactly where.
Start with the checklist below to see the full picture. Then work through Part 1 one item at a time. There is no rush.
Every point from the audit is here. The detailed steps for each are further down.
| # | Item | Who | In one line |
|---|---|---|---|
| Part 1 — Quick technical fixes | |||
| 1 | Turn on the site map | You | Switch on Auto-generate sitemap in Webflow SEO settings, then Publish. |
| 2 | Submit site map to Google & Bing | You | In Search Console and Bing, go to Sitemaps and submit sitemap.xml. |
| 3 | Check canonical tags | Check | View the page source, search for "canonical". If found, done. If not, tell Scott. |
| 4 | Add company information code | You | Paste the code into Custom Code → Head. Description and links are filled in, just add the logo address. |
| 5 | Update the robots.txt file | You | Paste the permission list into SEO → robots.txt, match your web address. |
| 6 | Add the FAQ code | You | First draft of questions and answers is ready below. Paste it in. |
| 7 | Add services code | You | Paste one block per area on the page. A worked example is included. |
| 8 | Add page path code (breadcrumbs) | You | Paste onto inner pages, fill the page name and address. Least important item. |
| 9 | llms.txt file | Skip | Leave for now. Scott will advise if it becomes worthwhile. |
| Part 2 — Content pages | |||
| 10 | Acquisition Process page | Scott | Scott is drafting. Direction and key facts outlined below. |
| 11 | Founder page | Scott | Scott is drafting. Sizing and ownership facts outlined below. |
| 12 | Founder success stories | Scott + Omegro | Omegro gathers 2 or 3 approved stories. Scott shapes them so AI can quote them. |
| Part 3 — Authority & ongoing | |||
| 13 | Blog / insights section | You run, Scott advises | You own it long-term. Scott helps pick topics and angles. |
| 14 | Trade press coverage | Scott | Scott handles this. What's needed from Omegro is outlined below. |
| 15 | Press releases link back | You | From now on, every press release links back to the acquisition pages. |
| 16 | Claim Glassdoor profile | Low priority | Only worth doing if staff would leave reviews. Skip otherwise. |
| 17 | Monthly AI visibility check | You | Re-run the 10 test questions each month and note any movement. |
| 18 | Search Console monitoring | You | Check Search Console monthly for acquisition-related searches. |
| 19 | Track Perplexity & Copilot mentions | You, when able | Watch for mentions. Note: the audit tool could not test Perplexity, so this is hard to measure. |
| 20 | Ongoing FAQ expansion | You run, Scott advises | Add new questions and answers as real founder enquiries come in. |
Tick each item below as you go. Your progress is saved on this device, so you can close the page and come back to it.
Small, safe changes. Most take a few minutes each. Work down in order.
What this does
A site map is a list of every page on the website. It helps search engines and AI find them all. Webflow can build this list for you. You just switch it on.
Where to go in Webflow
Site Settings → SEO tab → Sitemap section.Steps
What this does
Once the site map exists, you hand it to Google and Bing so they know where to look. It also gives you free reports later.
Steps for Google
Steps for Bing
What this does
A canonical tag tells search engines which version of a page is the main one. The audit said these are missing, but Webflow usually adds them for you. So we check first before touching anything.
How to check
What this does
A small piece of code that tells AI who Omegro is and where to find more (LinkedIn and so on). This helps AI trust and connect the information.
Where to go in Webflow
Site Settings → Custom Code → the Head Code box.Steps
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Omegro",
"url": "https://www.omegro.com",
"logo": "PASTE LOGO IMAGE ADDRESS HERE",
"description": "Omegro is a people-first, buy-and-grow acquirer of enterprise asset management and fleet software companies, offering a permanent and safe home for long-term, sustainable growth.",
"sameAs": [
"https://www.linkedin.com/company/omegro",
"https://www.crunchbase.com/organization/omegro",
"https://pitchbook.com/profiles/investor/624243-79"
]
}
</script>
What this does
A simple setting that gives AI and search engines permission to read the site. Right now it is empty. We add a clear "yes, you may read this" for the main AI tools.
Where to go in Webflow
Site Settings → SEO tab → the robots.txt box.Steps
User-agent: * Allow: / User-agent: GPTBot Allow: / User-agent: ClaudeBot Allow: / User-agent: PerplexityBot Allow: / User-agent: Google-Extended Allow: / Sitemap: https://www.omegro.com/sitemap.xml
What this does
A list of common questions and answers, written in a format AI loves to quote. This is one of the most powerful items on the list.
Where to go in Webflow
gear icon → Custom Code → Inside <head> tag. Best placed on the Acquisition Process page once it is live.Steps
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "What size companies does Omegro acquire?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Omegro typically acquires software companies with net revenue in the range of 10 to 50 million US dollars, with occasional larger transactions. Smaller businesses are sometimes acquired as a tuck-in to an existing Omegro company, though this is not the primary focus."
}
},
{
"@type": "Question",
"name": "What happens to my company after Omegro acquires it?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Omegro acquires companies to hold permanently, not to resell. Acquired businesses keep their own brand and management team and continue to operate with a high degree of autonomy as part of the wider Omegro group."
}
},
{
"@type": "Question",
"name": "Does Omegro ever sell the businesses it acquires?",
"acceptedAnswer": {
"@type": "Answer",
"text": "No. Omegro has completed more than 1,000 acquisitions across its parent group and has never divested one. Every acquisition is made with a permanent ownership horizon."
}
},
{
"@type": "Question",
"name": "Does Omegro pay the highest price for a business?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Omegro is a disciplined, value-focused acquirer and does not typically compete on the highest headline price. Instead, sellers choose Omegro for certainty of closing, speed of process, and long-term stability for their people and their legacy."
}
},
{
"@type": "Question",
"name": "How long does an acquisition with Omegro take?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Omegro has a standardised, efficient due diligence process and typically moves to a letter of intent within weeks, often closing within around 60 days of due diligence completion."
}
}
]
}
</script>
What this does
Tells AI which industries and services Omegro covers, in a clear format it can read. One small block for each area.
Where to go in Webflow
gear icon next to the page name → scroll to Custom Code → the Inside <head> tag box.Steps
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Service",
"serviceType": "NAME OF THE AREA",
"provider": {
"@type": "Organization",
"name": "Omegro"
},
"description": "ONE SHORT SENTENCE ABOUT WHAT OMEGRO DOES IN THIS AREA"
}
</script>
What this does
Shows AI how a page sits inside the website, like a trail (Home → About). A small helper. Least important item on the list.
Where to go in Webflow
gear icon → Custom Code → Inside <head> tag.Steps
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.omegro.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "NAME OF THIS PAGE",
"item": "https://www.omegro.com/PAGE-ADDRESS-ENDING"
}
]
}
</script>
What this is
The audit suggested a file called llms.txt. It is a very new idea, not properly supported on Webflow yet, and no major AI tool has confirmed they use it. It is also awkward to set up.
My advice: skip this for now. The effort is not worth it at this stage. I will watch it, and if it becomes worthwhile I will come back with a simple way to do it. Please do not spend time here.
This is the part that makes the biggest difference for AI search, and it is the part I am doing. It is here so you can see what is coming and the facts these pages will be built on.
I am drafting two pages: one that clearly explains how Omegro's acquisition process works, and one aimed at founders thinking of selling. These are written so AI can read and quote them, which is exactly what is missing today. The FAQ (item 6) is built from these.
The facts these pages will be built on
Short, real stories from founders whose companies Omegro acquired are some of the most convincing, quotable content AI can find. Competitors use these well.
These build Omegro's reputation over time, which is the biggest driver of AI visibility. I give the direction, you run most of them day to day.
Regular articles on acquisition and founder topics build authority steadily. This is yours to run long-term. I will help shape the topics and angles so each piece pulls its weight. A good first step is agreeing a short list of topics together.
Getting Omegro mentioned in EAM and M&A industry press is one of the strongest ways to get named by AI, because AI leans on what other trusted sources say. This is part of the strategy work I am already doing, so there is nothing for you to action here.
What this needs from Omegro (for context, not action from you)
A simple habit going forward. Whenever a press release goes out (for example on GlobeNewswire or Yahoo Finance), include a link back to the acquisition or founder page on omegro.com. This passes credibility back to those pages.
The audit suggested claiming a Glassdoor employer profile. This is only worth doing if Omegro has enough staff who would actually leave genuine reviews. It has little to do with acquisition-related AI searches.
My advice: only do this if it is quick and there are people who would review. Otherwise skip it. Low priority either way.
Once a month, re-run the same 10 questions from the audit through the AI tools and note whether Omegro is starting to appear. This is how we see the work paying off.
Once Search Console is set up (item 2), check it monthly for searches about acquiring or selling software companies. It shows what people are searching and whether Omegro is being seen.
Keep a loose eye on whether Omegro gets mentioned in Perplexity and Copilot answers over time.
As real founder enquiries come in, add the new questions and clear answers to the FAQ. This keeps the content fresh and gives AI more to quote. Come to me any time you want a second opinion on the wording.
When you have worked through the items you can, click below. It opens an email to me with a list of what you have ticked and what is still open, so I know where things stand. Change or add to it before you send.
Let Scott know where I'm up toNo email app set up? Just reply to me on our usual thread and let me know you are done. Either works.